Coaching for Private Practice Owners
Do you Feel Stuck, Overwhelmed, or Unsure About the Next Step?
For the therapist who’s ready for clarity.
You’ve spent years helping others, but building your own practice can feel overwhelming. If you’re struggling with growth, systems, or balance, you don’t have to do it alone. I help therapists gain clarity, confidence, and practical strategies to move forward.
Let’s be honest, grad school taught us how to sit with clients’ pain, not how to build a business.
You became a therapist to make a difference and help people. You didn’t become a private practice owner to feel stressed, stuck, or uncertain about the next step.
Still, many private practice owners experience:
✔️ Seeing too many clients just to make ends meet
✔️ Feeling unsure how to set fees that feel fair and ethical
✔️ Trying to figure out how to move from insurance to self-pay without losing clients
✔️ Dreaming about expanding to a group practice but not knowing where to start
✔️ Comparing themselves to other thriving practices and feeling like maybe it’s not possible
You are not alone. These challenges are normal, and you don’t have to face them on your own. Coaching can help therapists feel supported, seen, and empowered to take their next steps with confidence.
If that sounds familiar, you’re exactly where you need to be.
Let’s be honest, grad school taught us how to sit with clients’ pain, not how to build a business.
You became a therapist to make a difference and help people. You didn’t become a private practice owner to feel stressed, stuck, or uncertain about the next step.
Still, many private practice owners experience:
✔️ Seeing too many clients just to make ends meet
✔️ Feeling unsure how to set fees that feel fair and ethical
✔️ Trying to figure out how to move from insurance to self-pay without losing clients
✔️ Dreaming about expanding to a group practice but not knowing where to start
✔️ Comparing themselves to other thriving practices and feeling like maybe it’s not possible
You are not alone. These challenges are normal, and you don’t have to face them on your own. Coaching can help therapists feel supported, seen, and empowered to take their next steps with confidence.
If that sounds familiar, you’re exactly where you need to be.
The Real Challenges of Building a Private Practice
You have the clinical skills to help clients, but running a private practice requires a whole different set of skills.
Most private practice owners struggle with:
1. Figuring out the foundational pieces of a practice, like specialties, intake processes, and operational systems.
2. Getting marketing in place, including a website, social media, and online visibility.
3. Deciding how to structure fees and offer services that feel aligned with their values.
4. Transitioning from insurance to self-pay or expanding from solo practice to a group practice.
5. Managing energy and focus so they can serve clients without feeling burned out.
With guidance and support, therapists can feel empowered and capable of building the practice that they want
Hi, I’m Susan Block, Licensed Marriage and Family Therapist and Private Practice Coach.
I started my private practice in 2012 while working full-time as a school teacher. Juggling a full-time job and building a self pay practice from scratch was exhausting, but over the years I have grown the practice to the thriving, 6-figure practice it is today.
Transitioning from teaching to running my own practice was exciting and terrifying. I had to figure out all the pieces of a practice while learning as I went. That included defining my specialties, creating marketing strategies, building a website, navigating social media and Google, setting fees, managing intake calls, and putting operational systems in place. There were moments I felt completely lost, but I kept figuring it out step by step.
Through years of trial and error, working with my own coach, and researching what works, I discovered the strategies and mindset shifts that allowed me to grow a thriving, sustainable group practice. In 2020, I began coaching other clinicians, helping therapists overcome the same struggles and build practices that feel aligned, rewarding, and sustainable.
Now I help private practice owners whether you are moving from insurance to self-pay, growing from solo to group practice, or just trying to get clear on your next steps. By our work together you’ll be able to gain clarity & confidence, put systems in place, and move forward without overwhelm.
Personalized Coaching that Meets You Where You Are.
My coaching isn’t a cookie-cutter program. It is:
– Personalized for your challenges and goals
– Focused on mindset, confidence, and practical strategies
– Rooted in authenticity and ethical practice
– Designed to empower therapists to build a practice that works for their clients and for themselves
Whether you need help with pricing, systems, marketing, or growing your practice, coaching gives you clarity and actionable steps to move forward.
Is This Coaching Right for You?
This coaching is for private practice owners who want to:
– Grow their practice without burnout
– Transition from insurance to self-pay or diversify income streams
– Expand from solo to group practice
– Gain clarity, confidence, and practical strategies
– Feel empowered in the choices they make as clinicians
Why This Coaching Works
You are not just getting a coach. You are working with someone who has been in your shoes. I understand the fears, doubts, and challenges that come with building and growing a private practice.
I meet you where you are and help you see new perspectives. Together, we create realistic, values-driven strategies to move your practice forward. I help therapists focus on what matters, take intentional steps, and build a thriving practice without compromising their ethics or wellbeing.
FREE GUIDE FOR THERAPISTS
Feeling stuck trying to grow your full-fee private practice?
Stop guessing what works. Download The Private-Pay Playbook and get clear, practical steps you can implement immediately. Get Your Free Copy Now!
Why choose us
Why Work With This Coaching Service?
Because success requires more than motivation. This is personalized support for exactly where you are. No cookie-cutter programs, just guidance and strategies to help you move forward.
Curated Sessions
Sessions are curated for each client to support their unique goals, challenges, and personal growth journey.
Practical strategies
Actionable, practical strategies can be implemented immediately so you can stop guessing, and see real progress faster.
Flexible sessions
Flexible hourly sessions designed to fit any schedule and support your availability, workflow, and priorities.
Welcome to Private Practice Central
I run a thriving private practice and help others build theirs
AS SEEN IN
Life, Values & Legacy: Our Chat with Susan Block, LMFT
Susan is featured in VoyageMIA Magazine’s Life, Values & Legacy series, where she sat down with the editorial team to share her journey, passion, and purpose.
Success Stories
Ready to Take the Next Step and Start Building Your Thriving Therapy Practice?
You don’t have to figure this out on your own. You deserve a practice that supports your clients, your goals, and your life while giving you the clarity and confidence to grow.
Let’s build that together.
Connect with us today:
(954) 393-8966
6278 N Federal Highway, #49
Ft. Lauderdale, FL 33308